Their future starts with play

What is Play IQ?

When babies are playing, they're really developing their Play IQ. Through play, babies are learning about the world around them and developing a wide range of important skills. The more they play, the more they learn!

Play IQ helps you assess your baby's level of development in Physical, Cognitive and Social & Emotional areas, figure out how you can help them achieve new milestones, and keep track of their progress.

Select a skill area below to find out more, or take the Play IQ quiz now to get started!

What's your child's Play IQ?

With a few simple questions determine your child's Play IQ and what milestones they have already achieved

Let’s start

Milestones for every step of the way

You can start developing your child’s Play IQ from the earliest age. Our Childhood Experts have developed important milestones to help you continually develop your child’s Play IQ, now and in the future.


Hover over the milestones to see detail

Learn about your little one

Learning about your child's persona is an invaluable tool that we offer here at Fisher-Price. By just answering a few questions, you can discover there's a lot more to your little one that meets the eye.

  • The Little Legend

    The Learner Lover

    The Natural Charmer

    Small World Explorer

  • The Born Leader

    The Crowd Favourite

    The Bigtime Player



Meet the Play IQ experts

We have specially designed activities together with expert advice for your child’s age group. Find out how you can help boost your child’s Play IQ.

Select your child’s age


Kathleen Alfano

Former Director, Ph.D., Child Research at Fisher-Price®

Dr. Bettye M. Caldwell

Ph.D. Professor of Pediatrics in Child Development and Education

Children develop at their own pace and reach milestones at different times. The highlights mentioned in this website are approximate guidelines only. If you have any questions about your child's development, consult your healthcare provider.